Wednesday 5 August 2020

5 Easy Steps to Building a Successful App

The sphere of  Mobile App Development is growing at a rapid pace. As the number of smartphones operating in the world rises, so does the market for mobile apps. The mobile app market is expected to reach $ 307.31 billion by 2024. Factors like the rise of cross-platform app development have played an essential role in increasing the number of apps being developed. With this statistic, it is clear that mobile apps are evolving as a lucrative business opportunity.

The simple steps to create a Mobile App

Many start-ups want to build their apps and take their business to the next level in this new-age digital economy. App development is a time-taking process, and there are many steps involved in an app development project.

1 What are the objectives of a mobile application?

Having clearly defined objectives for app development will help you in building apps much faster. It is because you will know within which boundaries you need to work, and you will avoid wasting time in developing un-necessary features.

A business may have multiple objectives to achieve through a mobile app. But the bottom line is that you should be able to answer the question, why am I building this app? Is it because you want to create brand awareness, or you want to solve a problem or enhance the customer reach of your app?  Identify your objectives of building an app and make sure that the app development team does not deviate from those objectives.

2. Deciding the features

Once you are sure about the objectives that you want to focus through your app, you can write down the ideal user persona and the must-have features in the app.

The ideal features could include push notifications, e-commerce plugins, social integrations, offline usage features, payment gateway integrations, and many other features.

Focus only on those features initially, which are essential for the functioning of your app and refrain from including any unnecessary elements. We usually see that excited entrepreneurs load up their app with lots of elements in the beginning and then lament as the customers do not give much attention to an app loaded with way too many irrelevant features.

3. Testing the app

Real-world testing of the app is necessary to ensure a smooth bug-free performance of your app. Usually, there are two kinds of testing processes involved in testing an app.

In internal testing, the app development team tests the app, to ensure that all the aspects in the mobile app are functioning as planned and discussed. While in external testing, you involve a closed group of outsiders, usually the demographic representing your ideal user, and check the app by allowing them to use it in a real-life scenario.

4. Build a wireframe of your app

Though the first three steps require a majority of the inputs from you and if you are a little tech-savvy you can complete them yourself, but from the fourth step onwards, we advise you to take the help of a mobile app development company. Wireframes or mockups are rough sketches of your app in which you will decide the user’s flow between various screens.

5. Launching your app in the world

Once the app is through the development phase, and the testing is done, you should now prepare for the app launch. Considering the case where the apps are meant to be used for the internal use in the business process then you can start sharing the app with the intended users. In the other cases, the first step in an app launch is to submit your app to app stores Discuss with the app development service providers or app marketing experts about various ASO (App Store Optimization) techniques. These techniques will hold you in good stead and ensure that your app gets more downloads.


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