SMS stands for Short Message Service, which is now considered as the most effective and popular marketing tool due to several benefits that it offers to both the sender and receiver of an SMS. Bulk SMS Company in Bhopal mentions the notable benefits of the service:
- Ad copies are not required
- Ensures no delay in reaching the target recipients
- Highly cost effective and even small entrepreneurs can afford it
- Results are easy to measure
- Mobile users find text messages trustworthy
Moreover, based on several research studies and surveys, it is proven that users respond more quickly to the message received than other marketing channels such as calls and emails. Take a glimpse of key insights of the study:
- 47 percent of users end up making a purchase by clicking the link sent through an SMS
- SMS has a huge open rate of 98 percent
- About 6 million people are counted as active mobile users
- 32 and 31 percent recipients react to offers and participate in a survey, respectively
- 90 percent of messages are opened and read within 5 seconds
- SMS has a great response rate.
However, to completely grasp the benefits, the best Bulk SMS Service provider in Bhopal mentions some fruitful tips for effective SMS marketing campaign:
Know your target recipients – This is a key for unlocking the successful marketing campaign. Before setting a marketing campaign, the marketer should know whom the message will be sent to and why. Also, know what your target recipients are looking for.
Keep the frequency within the lines – Don’t waste your target’s time by sending the messages too frequently. Communication is a two-way process, you value your customer’s time and they will value your message, says the professional Bulk SMS service provider in Bhopal.
Personalized the message – Try to personalize the message by including recipient’s name in it.
Know the right time – Hit the target recipients at the right time. Never send a message after 7 pm as it would sound informal.
Call to action – Insert links for a call to action for user’s convenience, concludes the leading Bulk SMS Company in Bhopal.
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